Memorable Brand Copy
THE IMPORTANCE OF GOOD COPY
Content that establishes your brand’s uniqueness
How often do you find yourself struggling to write compelling content that matches your brand voice?
Businesses often spend a great deal of time writing copy for their brand but struggle to find the right words. Your work day is busy enough, copywriting shouldn’t take up that much time and energy.
Simplify your message
Get copy that meets its purpose
Speak in the voice of your brand
Reach the right audience
Copy that engages your audience
Elevate your brand with content management services that align directly with your brand and speak your audience’s language.
Our mission is to help businesses like yours simplify their copy and clarify their message so that your brand voice is heard. Our copywriters are trained to write copy for a variety of purposes:
Social Media Platforms
Search engine friendly copy for websites
4 Things to Remember When Creating Content for your Marketing Materials
Your written content can make or break a business. When writing content, pay attention to the following:
Although you know all the information that needs to be said about your business, you may struggle with communicating your message.
Copying content that is already out there can be harmful, even if you use content outside of your local market. Powerful search engines like Google pay attention to re-used content, and will hide your website in the search results from potential customers.
Content that someone else wrote is also not unique to your business and may not be set in the tone you hope to keep for your business.
Keeping up with your content development can also seem overwhelming if you are in a growing and thriving business. You may constantly need new content produced about services, products and staff.
Why is Light Alive the right choice for content management?
Our copywriters will work with you to become experts in your industry and know all the important buzzwords that speak specifically to the audience you are hoping to reach.
We know that keeping your content relevant and up-to-date makes you a trusted leader in your field.
We are also knowledgeable in consumer behaviors, like creating social media posts that engage and generate traffic, how many words consumers will read before losing interest, and how to lead them to action.
SEO Friendly Writing
Even if you are a skilled writer, knowing how to write content that appeals to search engines has changed the game.
What does SEO friendly writing look like?
Search engines prefer website content that:
- Have a lower reading level
- Makes good use of transition words
- Contains the keywords your target audience uses to find you and competing businesses
Keeping up with content, knowing what your audience searches for, and knowing when it’s time to overhaul your content to make it more search engine optimized is a challenge for any business.