Social Media can be a daunting task when starting to market yourself or your business for the first time. Even if you’ve been in the game for a long time, with algorithm changes and updates nearly every month, it can be challenging to nail down your strategy and figure out how to captivate your audience consistently.
The best ways to capture your audience’s attention may be easier than you think. While it may take a little bit to get familiar with the current algorithms on each platform, your content must simply be effective and engaging in order to reach your target audience and drive sales. Here are some tips on creating effective social media marketing practices.
1. Change the way you utilize hashtags.
Hashtags are easy and effective ways to categorize your content and allow users to find the content THEY are looking for that you can offer them. Start off by looking for hashtags that narrow down your audience by the location you’re serving. Then, focus on curating a couple keywords that are already generating a big audience such as “retail” or “Marketing”. Then, narrow your search to allow for specific keywords surrounding that post’s content. Having a well-planned and thought out group of hashtags will lead to more people finding your content. They will in turn find it useful!
2. Engagement posts to get to know your audience.
Engagement posts are an easy yet effective way to reach your target audience. Use your platform to ask questions that are fun and dive into your audience’s interests, or ask challenging questions for deeper insights into how they are feeling or what their current needs are. This encourages people to share what they are passionate about, connecting with others, and opening lines of communication and conversations. This can also shine light on how you can redirect your focus on marketing
3. Incorporate Videos and Reels into your social media content.
It’s been proven that the social media algorithms prioritize video content over static photos and graphics when choosing what to display on your feed. Take a few seconds to video aspects of your business including introducing your staff, showing us a “day in the life”, or new and exciting promotions or services you have coming to your clients. These will boost your social media game and offer clients a chance to get to know YOU as a business and not just as a salesman. Be sure to produce genuine content that shows us the real you!
4. Offer Giveaways and other incentives for following along.
Giveaways are a fun way to engage your existing audience and share your products or services to those who may not otherwise know of how incredible they are! Offer incentives for people who join, refer friends, and more. This to open the door for more people to get to know your brand and interact with other people who are familiar with your work. Don’t be afraid to host giveaways every so often to introduce others to your work for a low charge (or free)! Once they experience your services or products for free, there is a good chance they will come back and try it again at cost, earning you a new client you may not have gained otherwise.
Curious about other social media strategies that can help you and your clients online? Our team at Light Alive is happy to assist you in planning your social media content, creating comprehensive marketing plans, and more to enhance your business’s presence on many different platforms. Visit us on our Facebook or our website www.lightalive.marketing for more information.