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We're all bombarded with information every single day. Scrolling through our feeds, it's easy to become numb to the endless stream of posts. But, a story? A well-crafted narrative? That grabs our attention. It sticks with us and makes us feel something. And that's...
First of all, can you believe it’s 2025 already? I’m somehow still mentally stuck in the 2010’s. I guess it’s just a sign of getting old! But that’s not what this blog post is about. (We’ll chat about getting old another time.) It’s about some changes that you may...
Understanding your ideal donor is the foundation of successful fundraising. It’s not enough to simply identify potential donors with deep pockets. You need to connect with individuals who are truly passionate about your cause. Your goal is to attract the perfect...
Trying to expand your non-profit's impact can feel like a constant uphill battle. Juggling tight budgets, limited resources, and a constant need to make a difference can be exhausting. But it doesn’t have to be! Digital marketing can maximize your limited resources...
Imagine walking into a store where the aisles are disorganized, the products are difficult to find, and the staff is unhelpful. Would you return? The same principle applies to websites. A bad user experience can drive customers away. But a good user experience can...
So, you want to run a social media ad campaign? But not sure where to start? Well, you’ve come to the right place! Social media is a great tool for reaching your ideal customers and getting things rolling for your business. But with so many platforms, ad formats, and...
How confident are you sending someone to your website? Do you have to make ‘excuses’ for it? Let’s face it, websites are like fashion - they go out of style. Just because your site looked amazing five years ago doesn’t mean it’s still cutting edge today. The more...
Let’s face it, B2B marketers: if you’re not leveraging LinkedIn for B2B marketing success, you’re missing out. Forget chasing the latest dance trends on TikTok - you can’t afford to ignore the power of LinkedIn. It’s a place to connect with fellow industry leaders and...
Feel like you’re fighting all the time just to keep your business from sinking? Perhaps all your effort is directed towards product development and operational matters, therefore marketing strategy falls at the bottom of the to-do list. But guess what: putting...
Feeling unheard on social media? Like you’re just screaming into the void of followers who never see your awesome posts? Fear not, weary marketer! We've got the scoop on two secret weapons: Boosted Posts and Paid Ads. But hold on, what exactly sets them apart, and...