By Kaitlyn Keeler, Marketing Specialist
Is your business utilizing social media? Even if you don’t personally enjoy being on social media, it’s incredibly important that your business has a social media presence. From a social media specialist’s perspective, it has now become one of the most essential ways to reach your customers, gain valuable insight and grow your brand.
Here is my list of the top benefits of social media for your business!
Increases Brand Awareness
The most important benefit: it can increase your brand awareness. Over half the world is online, ranging from Facebook, Instagram, Twitter, LinkedIn, and more! As mentioned in DreamGrow, 83% of users discover new products and services through social media. Businesses can use these channels to help brand awareness by sharing content including information about the business, blogs that give insight, engaging content, ads, and other relative content.
Increases Website Traffic
Do you have a brand new website but there’s no traffic leading to it? Besides good SEO, social media can help bring traffic to your site! Social media helps bring traffic to your site by sharing content that links to your website. Sharing content like blogs, articles, or simply telling customers about what your business has to offer with links to each post, will drive traffic to your website. Eighty-one percent (81%) of people visit a business’s website from social media.
Make sure to include your website address in all of your social media profiles so that people who want to learn more about you can do so with one easy click.
Humanizes your Brand
The ability to create real human connections is one of the key benefits of social media for your business. The reason why social media platforms are so successful is because they encourage two-way conversations with customers. Social media can help put a face to the brand and give the customer a chance to really meet and understand who they are talking to. Introduce followers to the people who make up your company! Be real and show yourself in your personal element while out on the job, giving back to the community, attending events, etc. However, always remember to be appropriate and professional with what you post, because once it is posted, it will forever be online. It’s important to find the right balance.
Stay Top of Mind
Seventy percent (70%) of internet users log on to their accounts at least once per day according to Pew Research Center! Another forty-nine percent (49%) of users check social media multiple times in one day. Social media gives you the opportunity to connect with fans and followers every time they log in.
Instagram has specifically stated in a tweet: “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.” This goes to show that if you have users who are consistently engaging with your content, your brand will continue to show across their feed.
Keep your content entertaining and informative, and your followers will be glad to see your new content in their feeds! This will keep your business top of mind so you’re their first stop when they’re ready to make a purchase.
Generates Leads
Social media is a great, inexpensive way to generate more leads for your business. There are many platforms that are even designed to make lead generation ads that will put your business in front of users who are more likely to buy your products! We choose to run Facebook ads quite regularly, and since Facebook owns Instagram, those ads also appear on Instagram. This makes it easy for us to get our brand and business in front of future prospects. Here are a couple of tactics to get you started, but the key to generating leads is to stay consistent!
Hearing this from a marketing agency may sound like a sales pitch, but we are interested in helping your business thrive. Which means giving tips and tricks wherever we can to small businesses that do not have a huge marketing budget. However, if this sounds like something you want to take advantage of, we can absolutely help! Learn more about how we can help you broaden your reach with social media.
Happy Marketing! – Kaitlyn