By Tonia Marie, Multimedia Designer
Branding should be an essential component for your marketing strategy. With a successful branding strategy, your audience will know your brand, company, social media, and your website. Whether it’s a post on social media, a newsletter or your website, branding should be uniform which allows the audience to be able to recognize your brand.
Branding may seem daunting but it’s relatively simple. A few questions to keep in mind when determining your brand might be:
- What is your mission?
- What are your values?
- What kind of style fits your brand?
- Who is your target audience?
Once you have a clear vision of these things, creating a successful branding strategy will be easy. I’ve listed below a few great tips to help you create an awesome brand strategy.
Once you develop a logo, mission, and style for your brand, you must be consistent. Consistency is the most important part of creating a successful brand and marketing strategy! If you are consistent in presenting your brand to your audience, they will easily start to recognize your logo or style and remember who you are and what your business offers.
Create a Tagline
If you could pick a few words to best describe your business, what would they be? A tagline portrays the most important message about your brand in one single sentence. When creating a tagline, make sure it is clear and concise, something that will engage your audience. This is a chance to show the personality of your business.
Photos and perhaps, illustrations, are very important pieces to your branding strategy. Many businesses use certain images or illustrations to represent their brand in their social media, in ads, or on their website. This helps your audience recognize and remember who you are by simply looking at the images.
An Effective Logo
Branding is more than just designing an awesome logo. However, having an effective logo will be very important to your branding strategy. You want a logo that will stand out and share a message of its own. Something that isn’t too busy and is easily recognizable to your audience. Once you have a logo, use it! Place it everywhere: social media, ads, newsletter, business cards, website. When your audience can identify who you are by your logo alone, that’s when you become more than just your business name and a symbol.
Importance of SEO
Branding and SEO go hand-in hand. One cannot work successfully without the other. Once you’ve developed a great brand for your business, the final step for an effective branding strategy is SEO. Search engine optimization is making sure to optimize your website and web pages to improve positioning in search engine results. This increases the chance of your audience knowing your brand name and encouraging them to click on your link in the search results.
Happy Marketing! –Tonia Marie