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Do you have a limited budget? Not sure how to spend it on marketing? Marketing can be expensive and it's hard to know where to spend your money for the best exposure. Social media is the perfect solution. One of the key advantages of utilizing social media is its...
I'm sure you know what the BMW logo looks like. It's a commonly seen icon when you are in traffic. When you think about what their brand stands for, the first thing that likely comes to mind is luxury. It may also make you think of good quality, great design, and an...
You probably sat in class when you were in high school listening to your English teacher talk about things like sentence structure, following an outline for essays, or even the use of ‘fluff’ words. As it turns out, your English teacher was correct and we should all...
You’ve probably heard our team talk about how Angel is a StoryBrand Certified Guide. If not, now you know! But what is StoryBrand? How does it help your business? Keep reading to learn more about StoryBrand, its framework, and how you can transform your business in...
As a business owner, sometimes it feels as if you have a non-stop flow of cash coming out of your business but not enough flowing back in. Marketing your business is a continuous effort that your business should invest in, but for some, it can be hard to justify...
We’re approaching the end of yet another year and from TikTok trending videos to Twitter’s recent fiasco, it’s been a chaotic year in the social media industry. It’s important to stay informed about the ever-evolving industry because everyone, including your customers...
As consumers, how we feel about brands means more to us than what we think about them. Think about some of the brands you love and how they make you feel. What is it about their branding that makes you feel that way? And also….what even is branding? What is...
Networking in the Post-Covid Era In 2020, we grew accustomed to distancing. We stayed home, joined meetings via zoom, and stayed 6 feet away from each other whenever necessary. In 2021, as the world began opening up again, we still were used to the long quarantine...
The last few years have been interesting to say the least. First, our minds reeled as we processed the reality of experiencing a pandemic, certainly something most of us never dreamed we would live through. We sheltered in place, we did our best to not get sick, we...
What is an SSL? That extra ‘s’ you notice in HTTPS, quite simply means that your connection to that website is secure and encrypted. The technology that powers this connection is called SSL , which stands for “Secure Sockets Layer.” An SSL certificate is a digital...