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What is an SSL? That extra ‘s’ you notice in HTTPS, quite simply means that your connection to that website is secure and encrypted. The technology that powers this connection is called SSL , which stands for “Secure Sockets Layer.” An SSL certificate is a digital...
Many of us on our team LOVE writing. It’s ok, we know you think we are nerds. We agree, and we don’t mind! However, we have found that the majority of our clients don’t like to write. This isn’t a problem for us at all except for one thing: We HAVE to have client...
By Tonia Marie, Multimedia Designer Branding should be an essential component for your marketing strategy. With a successful branding strategy, your audience will know your brand, company, social media, and your website. Whether it’s a post on social media, a...
By Kaitlyn Keeler, Marketing Specialist Is your business utilizing social media? Even if you don’t personally enjoy being on social media, it's incredibly important that your business has a social media presence. From a social media specialist's perspective, it...
By Heather Murr, Project Manager If you have ever had a conversation with me outside of business, you might know that it doesn’t take me long to venture into true crime topics. I am a huge fan. I try not to let my conversations go there too quickly because I...
By: Laura Sellers, Content Coordinator Hello! My name is Laura Sellers and I am the new Content Coordinator at Light Alive Marketing. This team has welcomed me with open arms and I cannot wait to see what my future holds. Whether it is writing social media posts or...
By: Melanie Barfield, Creative Director 1. Easy Navigation Most users expect to be able to quickly and efficiently find the content they want when visiting a website. Easy navigation can help users do exactly that. A big factor in creating easy navigation is having a...
By Heather Murr, Project Manager Recently a company reached out to work with us that provides a very specific service, and they are coming to Oklahoma to do some work for one of the surrounding small cities in our area. My first thought was I wonder why that city...
By Angel Melvin A note from one business owner to another about experiencing business turnover... Our business has never experienced much of a turnover - until recently! In the past 6 months, we have had more people come and go than in the past 5 years before that....
In today’s age, everyone is searching online for products and services and if customers aren’t finding your business, you are missing out on a huge opportunity. A business’ online presence is crucial to its success, whether you are a small or more established...