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When Is It Time To Rebrand Your Business?

When Is It Time To Rebrand Your Business?

Aug 11, 2021 | Business Management, Marketing

In the ever-progressing world of social media, trends and businesses, maintaining relevance

can be quite the challenge. Maybe some branding tactics you’ve used successfully in the past aren’t working as well anymore. Maybe you’re noticing quality differences between your brand’s logo or website and competitors’. Whatever the reason, rebranding is a natural process in the world of business and marketing. If you don’t change with the times, you’re missing out on some incredible opportunities! 

Signs It May Be Time To Rebrand

Knowing the signs isn’t always easy, but here are a few signs you can use to tell if it’s time to rebrand your business: 

  • Warning people ahead of time that your website, logo and other aspects of your business need to be updated. 
  • Your business has grown or changed since it was first developed, and now the name no longer fits your vision. 
  • New customers or visitors don’t seem to understand the purpose behind your business, and you have a hard time explaining it yourself. 
  • You’re having trouble distinguishing your business from your competitors. 

But most importantly, if you’re wondering whether it’s time for a rebrand… it’s probably time! You know your business best. Therefore, you know when you’ve outgrown your current model, image, and methods! 

Why Rebrand Your Business? 

Change is never easy, but it can definitely be worth it in the long run. Your website, for example, can seem like a challenge to update. However, 75% of consumers that visit your website will judge your credibility and trustworthiness based entirely on how up-to-date and well-designed your website is. If your website hasn’t been updated in the last 5 years, it may be time to think about rebranding! 

Something else to consider: every big brand you recognize in today’s world has rebranded at some point in their career! Even Google went through a phase of rebuilding itself before it became the search engine titan we know today. Don’t be afraid to take a leap, even if your business may not be the next Google! 

You Want To Rebrand… Now What? 

Rebranding your business involves a LOT of brainstorming, communicating with your team and even some soul searching. What do you love about your business and want to keep? What is no longer working for you and your business? Why are they no longer working? These are all important questions you’ll need to ask yourself and navigate through during the process! 

Even if you’re not tech-savvy enough to create new logos or redesign your website, here are some aspects you can work out on your own before seeking help: 

  • Do your mission, value and vision statements still make sense?
  • Are your consumer and target audiences the same as when you started? 
  • Is your branding cohesive and strong, or have you already started shifting away? 

If you need logo design help, a web design, or even just some marketing strategy advice, our team would love to help you on your rebranding journey. Would you like to hear more about how we can help?  Contact us at Light Alive Marketing today! (580) 699-2729 or email us contact@lightalive.marketing.



Business Insider. https://www.businessinsider.com/the-true-story-behind-googles-first-name-backrub-2015-10

Go Media. https://gomedia.com/insights/business-philosophy/web-design-stats-2018/