It’s easy to fall victim to the Social Media Stockholm Syndrome– thinking that every part of your marketing and advertising strategies must be on social media platforms and infiltrate the social sphere. Instead, think about why email marketing could produce the communication and interaction you seek with your current and potential customers.
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Reach customers in real-time with email marketing
Mobile devices are now being used more than computers to access emails. According to Litmus, 54% of all emails are opened via smartphone. More and more consumers are using their mobile devices to access emails.. In addition, well-designed and intentional email content is producing higher conversion rates. Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.
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Email Marketing avoids the Algorithm
You’ve probably heard it before- social media exposure and visibility is dictated by an AI algorithm set in place by the platform designers. And as soon as you figure it out, they change it up on you again. With email marketing, you reach your audience with uninterrupted exposure and visibility by simply sending it to their inbox. They can watch it at any time they find convenient and aren’t distracted by a feed of other like-minded or similar content-producing companies.
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Email marketing is easy to measure
Come June 30th, Facebook will be removing their Analytics and Insights options, with a more custom way to collect data through a business manager. The process to collect data and measure success is once again changing and will become potentially more challenging to navigate. Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. Don’t ignore these metrics.
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It’s affordable
You can reach a large number of consumers for less than pennies per message. Some email marketing platforms allow you to send up to 12,000 emails a month for free. You can also use your own designs, templates, and formatting to create a very visually-compelling message that complements your brand, increasing brand awareness and interaction. All for a penny per message.
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Allows for targeted messaging
Ever heard of Lead Nurturing? This is when you compliment your initial conversations with potential clients by providing them with a way to reach you for more information, as well as lending them helpful context to better understand your products or services. You help your very specific audience to better understand your voice and therefore create a relationship built on knowledge, credibility, and open communication.
On all platforms, you should have the opportunity to create segments, known as “Segmenting”, that categorize your customers into appropriate email marketing lists. This helps businesses target these groups more effectively depending on what your email content is. Customers need information to move them to the next buying cycle stage; pushing the right content can do just that.
Need assistance with your email marketing strategies? Let us help you with that! Our team of content writers, marketing strategists, and template designers are here to make your email game the best it’s ever been! Contact us today for a free consultation.
https://go.forrester.com/blogs/dont-succumb-to-social-media-stockholm-syndrome/