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Video Production: Why Use It?

Video Production: Why Use It?

Jun 28, 2021 | Marketing, Social Media

Social media marketing is a great way to get you and your business out there. Platforms like Facebook and Instagram allow you to connect with clients and potential customers on a personal level. Using the perfect graphic, crafting a personal message and engaging with your audience are all part of marketing yourself and creating your own unique brand. In fact, video production marketing like Instagram Reels or just sharing videos of your office is an excellent way to really show who you are and what your business is all about! For Social Media Day, Light Alive Marketing is sharing with you our recent video production project, as well as why it’s such an important tactic to incorporate in your social media marketing. 

Why Use Video Production? 

Utilizing all tools available to you is a big part of keeping up with current trends and competition. If you’re not using everything in your marketing toolbox, you’re probably missing out on some key audience engagements and reach. Our question to you is: Why would you limit yourself? 

We’ll let the facts speak for themselves: 

  • 58% of consumers visit a brand’s social media pages before going to the website. (Animoto)
  • 83% of video marketers say video has helped increase the average visitor time on their website. (Wyzowl)
  • 85% of people would like to see more videos from brands on social media in 2021. (Wyzowl)

What these statistics mean for you and your brand is that if you’re not using video production, you’re already behind the competition, and you’re not reaching your full potential for audience reach. We highly recommend showing your audience more of who you are behind the scenes – Facebook lives, Instagram Reels, social media stories, or even just short videos of your product. Take advantage of the demand for video and share what you have to offer on a personal level! 

Our Video Production Work

We’ve been helping some of our clients with video production since 2017, and we recently used drone footage to create a promotional video for a client in the last few weeks! You can view the most recent video here, or our website has other examples you can view! 

We’d love to help you create the perfect video showcasing your business and brand. 


Animoto. https://animoto.com/blog/news/social-video-trends-consumers-2020/