Blog
Light Alive Spotlight: Katy Chamness
Creativity is an essential quality to have when working in marketing and design, and our team is fortunate to see creativity in all the projects produced by our Marketing Associate, Katy Chamness. Katy has a great eye for all things creative and...
Why Your Website Needs a Facelift
Technology progresses rapidly these days. On one hand, this is a good thing. On the other, it can be frustrating for businesses to try to keep up. Web design especially should not be something you look at as a one time, over and done project. Every...
How to Change the Content You See on Facebook
Ever since Facebook gave us the ability to share the posts of others, it seems like their algorithm is forever changing and getting smarter than ever. For example, if you do a Google search for a new car, you are probably surprised how quickly ads...
The High Price Tag of a Premium Domain
So you start a new business, and you get a website built. Then, you are looking on a registrar site to register your domain (the name of your website) such as GoDaddy.com or BlueHost.com. You are shocked to discover the domain you want costs...
How do I choose a good domain name for my website?
Choosing a domain name for your website is a small but important detail. If you’re not very tech-savvy, let us begin by explaining what a domain is. To put it simply, a domain is the name of your website. It is the words or phrases plus “.com”....
Facebook for Small Business Owners: What Not to Do
We understand the feelings that many of our clients have about social media. It can be frustrating and time consuming to keep up with ever-changing social media trends. Social media is critical to the health of your business though, with around...
Four Reasons Your Business Isn’t Reaching Customers
One of the biggest reasons businesses fail is a marketing problem: not reaching customers and not knowing why. Sometimes businesses fall into a trap of approaching marketing as trying to market to everyone and not a certain target market. The...
Business Growing Pains: Managing Your Success
Here at Light Alive, we are passionate about seeing businesses grow and succeed. As a small business ourselves, we are especially fond of our clients who own small businesses too. When you own a small but thriving business, it feels as if you are...
Five Reasons Why You Should Invest in Marketing
It may surprise you to read this on our blog, but you can run a business without much marketing. Many people over the centuries have made a living owning a business where they never invested one dime in a single advertisement, flyer, commercial, or...
Defining Your Brand: What Makes a Great Logo?
If you do a web search of logos, you might be surprised at how many logos you recognize. There are probably hundreds of national and local brands you can identify simply from their logos. It may not seem all that important if you are a small...