Blog
How to Change the Content You See on Facebook
Ever since Facebook gave us the ability to share the posts of others, it seems like their algorithm is forever changing and getting smarter than ever. For example, if you do a Google search for a new car, you are probably surprised how quickly ads...
The High Price Tag of a Premium Domain
So you start a new business, and you get a website built. Then, you are looking on a registrar site to register your domain (the name of your website) such as GoDaddy.com or BlueHost.com. You are shocked to discover the domain you want costs...
How do I choose a good domain name for my website?
Choosing a domain name for your website is a small but important detail. If you’re not very tech-savvy, let us begin by explaining what a domain is. To put it simply, a domain is the name of your website. It is the words or phrases plus “.com”....
Facebook for Small Business Owners: What Not to Do
We understand the feelings that many of our clients have about social media. It can be frustrating and time consuming to keep up with ever-changing social media trends. Social media is critical to the health of your business though, with around...
Four Reasons Your Business Isn’t Reaching Customers
One of the biggest reasons businesses fail is a marketing problem: not reaching customers and not knowing why. Sometimes businesses fall into a trap of approaching marketing as trying to market to everyone and not a certain target market. The...
Business Growing Pains: Managing Your Success
Here at Light Alive, we are passionate about seeing businesses grow and succeed. As a small business ourselves, we are especially fond of our clients who own small businesses too. When you own a small but thriving business, it feels as if you are...
Five Reasons Why You Should Invest in Marketing
It may surprise you to read this on our blog, but you can run a business without much marketing. Many people over the centuries have made a living owning a business where they never invested one dime in a single advertisement, flyer, commercial, or...
Defining Your Brand: What Makes a Great Logo?
If you do a web search of logos, you might be surprised at how many logos you recognize. There are probably hundreds of national and local brands you can identify simply from their logos. It may not seem all that important if you are a small...
Sales: You’re Doing it Wrong
Love it or hate it, if you are a business owner sales is an important part of your business. However, we can get so wrapped up in stressing about sales that we easily go about them the wrong way. What if you could love sales? What if you...
Making the Most of Marketing: Am I Getting What I Paid For?
We have said it before, but we will say it again: Not all marketing is good marketing! Unfortunately, not everyone out there has your best interest at heart. Occasionally, someone may try to sell you something that you don’t need or charge extra...